EDF Online Branding System
01. The Problem Environmental Defense Fund (EDF) needed to find an elegant solution that could live online for all parties (in-house marketing and outsourced agencies, etc.) to reference our unified brand standards,…
Training
Social Share Templates
01. The Problem I began a partnership with EDF's Digital Marketing Team (DMT), a group of 4-5 specialists, to start consistently enhancing the quality of their social share graphics. Up until that…
EDF.org Redesign
01. The Problem By the very late 2010s, Environmental Defense Fund (EDF) had not undergone a major website redesign at EDF.org since 2011/2012 (before I’d even started working there), leaving the site…