Design Systems

EDF Online Branding System

01. The Problem Environmental Defense Fund (EDF) needed to find an elegant solution that could live online for all parties (in-house marketing and outsourced agencies, etc.) to reference our unified brand standards,…

Social Share Templates

01. The Problem I began a partnership with EDF's Digital Marketing Team (DMT), a group of 4-5 specialists, to start consistently enhancing the quality of their social share graphics. Up until that…

Honeydew Farms

01. The Problem A colleague of mine who knew and liked my design aesthetic came to me with a project to help his family business get online. His relatives ran one of…

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